Nima Heirati currently is student of doctor of philosophy in Strategic Marketing at the University of Newcastle, Australia, School of Business and Management. He has previously graduated from the MBA at Carleton University, Canada, and Mechanical Engineering from the Azad University of Tehran, Iran. Nima Heirati has provided many articles and researches for the many management and marketing conferences, also he has several consulting experiences for Iranian companies. He mainly worked as the marketing and business development manager in several manufacturing companies.

Transferring marketing research findings to marketing strategies effectively and driving  a corporation’s units to change according to a chosen strategy are the most important challenges that he faced through his education, work, and research experiences. Still, he has been reading the variety of books, articles and practical research reports to find answer for these challenges.

Nima Heirati is trying to share his findings and opinions via this weblog.